Known amongst those who know good wine, Wine Authorities is the go-to wine shop with locations in Raleigh and Durham, NC.
 
The goal was to align the new brand identity by Supercollider Co. organically through informative and highly stylized content. The tone needed to reflect a fun, maximalist approach to wine-nerding while meeting retail-marketing goals. Bringing in familiar faces and opinions in dedicated reels and stories proved to be engaging - with a 40% average increase in interactions and saves. Putting recognizable faces and sometimes controversial statements out into the digital world of wine begs for authentic engagement, curiosity, and overall brand reliability.