People are the heart of Culture. Finding the right hairstylist you can trust, in a location you're willing to travel to, for a look you've been ruminating on for months- it's not an easy task. That's why these photographs make such a difference. They provide evidence of taste for the discerning client, like a portfolio. These photographs also bring the brand visual recognition. A striking and easily recognizable visual identity is an immediate invitation to buy into the community. An important characteristic of this campaign is that these photographs focus less on the technical aspects hairstylists tend to get hung up on and more on the emotional outcome of the cut- a client styled, confident and playful set in a scene exclusively shot at Culture Studio.