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BASE MOVES
Social Media Strategy
Content Design
"Our experience with Monica Jon's creative consultation was excellent. Monica balances an artistic eye with industry knowledge. She helped us drive our brand image in an authentic way where we felt our hands held and also able to speak from our own unique voice. She is kind and fun to work with. We recommend her highly."
- Base Moves
1/5
Base Moves is a modern pilates studio in Durham, NC.
Alongside the team at SuperCollider Co., I joined as a Content Strategist to align the new brand identity with web and social media goals. The priority was to establish clarity about their in-studio and online services while amping up their unfiltered, meet-you-where-you-are approach to movement. Online memberships rose 40% and over 500+ Instagram followers came on board just in the first couple of months.
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Quarterly Social Media Strategy presentations with content design.
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Content creation- photo & video campaigns
PR with Vogue featuring Stella Page and Sharon Van Etten for 'Portra' 2023. Read here.
BASE-ICS
This 2024 campaign featured stripped-down, easy-entry videos for both beginner and seasoned movers. The project involved a comprehensive social media strategy deck to line up the studio's intentions with the growing audience. Extensive audience research included interviews and local influencer marketing. In-studio videos made for Instagram and web which consisted of instructional and marketing content.
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