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MOVES

Social Media Strategy

Content Design

Base Moves is a modern pilates studio in Durham, NC.

Alongside the team at SuperCollider Co., I joined as a Content Strategist to align the new brand identity with web and social media goals. The top priority was to establish clarity about their in-studio and online services while amping up their unfiltered, meet-you-where-you-are approach to movement. Online memberships rose 40% and over 500+ Instagram followers came on board just in the first couple of months.
 

  • Quarterly Social Media Strategy presentations with content design.

  • Content creation- photo & video campaigns​



PR with Vogue featuring Stella Page and Sharon Van Etten for 'Portra' 2023. Read here.

 

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BASE-ICS LAUNCH

This 2024 campaign featured stripped-down, easy-entry videos for both beginner and seasoned movers. The project involved a comprehensive social media strategy deck to line up the studio's intentions with the growing audience. Extensive audience research included interviews and local influencer marketing. In-studio videos made for Instagram and web which consisted of instructional and marketing content. 

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